Esquire, It's the new me!
Daily Dog, Bud Lite on Checking IDs
How to Change the World, Be Happy!
Making News, Volvo's Rather (Un)Safe Messaging
TechPresident, Keeping Up with the Obamas and Clintons

David Henderson of Making News expresses this concern in response to the same question I asked him and her: that when a major PR firm decides their client is better off flogging - er, fake blogging - chances are, the state of the firm's media relations is verging on piss poor (my words, not his).

His exact words follow:

I think we need to be cautious of turning meaningful marketing terms, like Mindshare, into the latest PR pop-hype.