Turns Out, No Need To Reinvent The Wheel...

admin — Thu, 04 Jan 2007 14:35:29 -0800

...So says Kami Watson Huyse of Commmunications Overtones. She also recently cracked on Edelman and Microsoft for their handling of laptop-gate, concluding: I wonder if there will be as visible coverage of the Vista operating system as there was about the evaluation computers?

So, I decided to pose the same question to her: how do you think Edelman's PR stunt with Microsoft affected the quality of Edelman's mindshare online? And here's what she had to say:

Your question and some comments on my post about the Microsoft gift, got me to wondering how media companies, whose business it is to review items, handle this situation. I turned to the guidelines set forth by C|Net, one of the best-known tech review companies.

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GurBlogs - communications overtones

Turns Out, No Need To Reinvent The Wheel...