GurBlogs - new media

What Up With the Internets?

admin — Thu, 08 Feb 2007 22:21:24 -0800

Here's a good explanation:

Hat-tip to Chris Anderson at The Long Tail

Politico Launches

admin — Tue, 23 Jan 2007 11:43:29 -0800

My blogospheric partner in crime started his new gig today; at the much ballyhooed Politico. Will be interesting seeing this thing get off the ground, or not. Nonetheless, am rooting for it!

The Politico provides us a real-life test case of new media vs. old. Jim Vandehei and John Harris of WashPo fame are at the helm. You can read the entirety of their new media manifesto here, but some highlights follow:

It is an odd moment, to be sure, in the larger context of our profession. Layoffs are the norm at many news organizations. Buyouts and involuntary reassignments, accompanied by vague and ominous all-newsroom memos about more wrenching changes ahead, are the fashion at others. To be optimistic about the future in this climate of gloom is an act of will.

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Uhhh, Remind Me...

admin — Fri, 05 Jan 2007 08:23:33 -0800

...Not to hire this PR firm.

I kid you not - here's their take on how bloggers should have handled the Edelman/Microsoft Vista laptop-gate:

Bloggers: Be professional and human, don’t crucify a company for deeming you worthy of free products to review and own! You might want to mention professional reviews of technology are "loaned" products like MP3 players, TV's and electronics. They don’t get to keep them... they essentially are "on a tour" following the tech press circuit, like a rock-star. Honestly, if you’re a Blogger and you get to keep a product like that, the human thing to do is say thank you.

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When All Else Fails, Flog?

admin — Thu, 04 Jan 2007 22:43:30 -0800

David Henderson of Making News expresses this concern in response to the same question I asked him and her: that when a major PR firm decides their client is better off flogging - er, fake blogging - chances are, the state of the firm's media relations is verging on piss poor (my words, not his).

His exact words follow:

I think we need to be cautious of turning meaningful marketing terms, like Mindshare, into the latest PR pop-hype.

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Asking the Question: Does Quality Matter?

admin — Thu, 04 Jan 2007 10:54:40 -0800

So, given that Edelman has such a commanding presence online, I decided to start asking some folks who've written on the Microsoft Vista laptop-gate a simple question: how do you think Edelman's PR stunt with Microsoft affected the quality of Edelman's mindshare online?

First up, Andy Lark, who recently placed blame squarely on Microsoft:

I'm not sure that Edelman had anything to do with the current Microsoft stunt although they've definitely been associated with it. This is a classic case of extending traditional PR tactics into the blogosphere. A very wrong move.

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