GurBlogs - new tv

"Students do not relate to newspapers at all--any more than they would to vinyl records"

admin — Mon, 29 Jan 2007 19:09:19 -0800

More U.S. teachers are using national and international online-news sites in the classroom, leaving behind newspapers that fail to grasp the Internet's importance in trying to reach students, a study found.

Fifty-seven percent of teachers use Internet-based news in the classroom with some frequency, said the study, which was based on a survey of 1,262 teachers in grades 5 through 12 in the fall of 2006 and released on Monday by the Carnegie-Knight Task Force on the Future of Journalism Education.

That compares with 31 percent for national television news and 28 percent for daily papers. Local television news, at 13 percent, was at the bottom of the list, the study found.

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Across the Internets

admin — Wed, 03 Jan 2007 12:42:43 -0800

The Long Tail, Turns Out: Hollywood's Not So Good

Buzz Machine, Big Media Chompin'

Web TV Wire, Lots 'o Illegals in the USA

Editors Weblog, Mass Media Hangs Itself

Why Not Just Make It The Rule?

admin — Thu, 21 Dec 2006 22:21:47 -0800

via The New York Times

Lorne Michaels, the creator and executive producer of “Saturday Night Live,” cautioned in an interview that the strategy of treating Internet users to the equivalent of an authorized “director’s cut” of his late-night show “will be the exception” going forward.

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Can't say I'm following the logic of actively depriving an eager, ready-made audience on the new network!?!?!?? What am I missing?

NBC Offers Its Dick In a Box

admin — Thu, 21 Dec 2006 10:43:33 -0800

Props to NBC Universal for leading the charge on navigating this new network.

NBC debuted an off-the-hook digital short during this past weekend's Saturday Night Live, featuring Justin Timberlake. The short, titled "Dick In a Box," was censored on air.

WNBC's Strategy Leaves No Doubts

admin — Sat, 18 Nov 2006 09:14:14 -0800

For diversity of opinion, I decided to ask the Recovering Journalist, Mark Potts, what he thought of WNBC's pre-release strategy. And here's what he had to say:

[I think WNBC's strategy is terrific. There's no magic in holding something like that til Sunday when it can reach a wider audience through an earlier stream/podcast. This comes up in the print world a lot--or at least it used to: Is it OK to put material online before it's published in print. The answer is yes, and in fact, if anything, it increases the audience. Hopefully, they're also streaming/podcasting their other public affairs shows (are there any left?) as well. The audience likes to get their information in different ways, and the WNBCs of the world serve that by providing the content in as many different formats as possible.]