WNBC's Strategy Leaves No Doubts

admin — Sat, 18 Nov 2006 09:14:14 -0800

For diversity of opinion, I decided to ask the Recovering Journalist, Mark Potts, what he thought of WNBC's pre-release strategy. And here's what he had to say:

[I think WNBC's strategy is terrific. There's no magic in holding something like that til Sunday when it can reach a wider audience through an earlier stream/podcast. This comes up in the print world a lot--or at least it used to: Is it OK to put material online before it's published in print. The answer is yes, and in fact, if anything, it increases the audience. Hopefully, they're also streaming/podcasting their other public affairs shows (are there any left?) as well. The audience likes to get their information in different ways, and the WNBCs of the world serve that by providing the content in as many different formats as possible.]

WNBC Steps It Up A Notch

admin — Fri, 17 Nov 2006 08:47:50 -0800

Just some quick props to New York's WNBC for taking a bold step forward in streaming the entire content of its Sunday morning News Forum show today - Friday.

Ben Smith of the Daily Politics (also, my partner in crime) summarizes the brilliance of this departure quite well:

[This cuts, in a superficial way, against the instinct to hoard news until the big event -- either the publication of the newspaper or the airing of the show. But television publicists long ago figured out that sending out highlights of a show a day or two early actually makes people more likely to tune in, and this seems like the next logical step.]

GurBlogs - wnbc

WNBC's Strategy Leaves No Doubts

WNBC Steps It Up A Notch