GurBlogs - magazines

Dept of False Proclamations

admin — Tue, 26 Dec 2006 10:25:29 -0800

By all accounts, not just ours, seems like People magazine should in no way be making this claim:

Will be keeping an eye on this.

For the Love of You

admin — Mon, 18 Dec 2006 07:10:00 -0800

Don't mean to rain on your parade, but Time magazine is really not that into YOU - they're into YOUr buying their magazine.

Reality is, YOU're threatening its existence. Or I guess, as Time's editors call it, "beating the pros at their own game...".

New York's Mainstream Media Losing Its State of Mind?

admin — Fri, 15 Dec 2006 10:28:28 -0800

Click here to view the release covering today's mindshare rankings.

Click here to read the full blog post.

Click here to see a chart of how the traditional NY media stack up against one another.

Click here to see a full composite sketch of how the NY media stacks up against some newer competitors.

The New Mainstream Media Landscape

admin — Thu, 14 Dec 2006 20:39:12 -0800

Measuring Mindshare On The New Network

Reality is, you need not be a major media network to achieve major mindshare on the web.

The playing field is leveling at an exponential clip, as the costs of content production, consumption and distribution approach zero - and as the media formats converge. On the new network (aka the Internet) the reach of every media outlet - new and old - is in play; marketshare is no longer as safe as it used to be.