GurBlogs - mindshare

Net Presidential Buzz: Actions Speak Louder Than Words

admin — Tue, 22 May 2007 07:24:38 -0700

Candidate	Techno	Blogs In	Links	Alexa	Quant	PgRnk	Mindshare
Obama	58	6,594	12,140	13,038	8,967	7	4,780
Clinton	134	4,295	9,464	30,494	9,645	6	9,397
Edwards	154	3,992	9,226	35,575	16,225	6	12,123
McCain	1,583	1,171	2,262	72,095	20,022	5	23,425
Mitt Romney	1,084	1,465	3,512	79,598	36,051	6	27,238
Giuliani	1,362	1,286	2,393	88,333	41,796	6	30,681
Kucinich	1,019	1,507	4,744	88,183	42,303	6	30,684
Ron Paul	1,600	1,168	2,005	80,895	53,321	2	40,745
Gravel	3,407	729	1,592	121,198	74,454	6	46,447
Tancredo	2,160	974	1,406	264,872	21,917	6	67,421
Richardson	1,856	1,062	2,452	244,961	60,235	6	71,645
Biden	4,368	616	1,450	261,261	135,994	6	93,712
Hunter	4,169	637	1,107	355,375	114,325	6	110,569
Dodd	3,982	656	2,109	340,810	207,687	6	128,912
Brownback	4,656	589	988	422,267	175,976	6	140,676
Huckabee	7,454	441	857	495,032	127,470	6	146,990

The above is a snapshot (as of Monday, 5/21/07) of how the blogosphere and the net at large are relating (read: linking) to the candidates' websites online.

The Online Mindshare Ranking = the average of a candidate's website Technorati, Alexa and Quantcast rankings, further weighted by the site's Google Page Rank.

Net Presidential Buzz

admin — Wed, 24 Jan 2007 13:06:22 -0800

Following what appeared to be an unending streak of YouTube -ular exploration announcements last week, thought it worth exploring which of our Presidential hopefuls is currently ruling the blogospheric buzz machine (more on the calculation, here).

This marks the third in the mindshare series. The first dissected the New York media market; the second, reviewed the PR channel. And now this:

Building Trust, Earning Mindshare

admin — Sat, 20 Jan 2007 15:42:19 -0800

notgartner recenty blogged an interesting post exploring the trials and tribulations of building trust and earning mindshare online:

"...it is quite simply impossible to BUY mindshare, and it is certainly impossible to get critical mass in the blogosphere in any predictable way."

An interesting post that I'm still digesting. If you too have a thirst for this knowledge, you can imbibe here.

Ruling the PR Channel

admin — Tue, 09 Jan 2007 12:28:49 -0800

So, last week we looked at some of the top PR firms, to see how much mindshare they each generated online. Coincidentally, Strumpette just published the Alexa rankings of some top PR sites - a ranking we thought we'd amp up a bit.

Our mindshare calculation includes Alexa, but also includes Technorati and Google Page Rank (which, many would argue, provide even more reliable measurement of relevancy online).

The results have been superimposed on last week's rankings - and the new line-up follows:

When All Else Fails, Flog?

admin — Thu, 04 Jan 2007 22:43:30 -0800

David Henderson of Making News expresses this concern in response to the same question I asked him and her: that when a major PR firm decides their client is better off flogging - er, fake blogging - chances are, the state of the firm's media relations is verging on piss poor (my words, not his).

His exact words follow:

I think we need to be cautious of turning meaningful marketing terms, like Mindshare, into the latest PR pop-hype.

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