JetBlue Ceo David Neeleman offers his latest mea culpa by way of the tube ... as in, the YouTube. In and of itself - the clip, which was posted yesterday, offers some valuable lessons for corporate honchos - not just in crisis management communications but also in the value of putting forward a real, sincere (not so neatly packaged) face to the consumers.

To read the comments streaming in from the 33,000+ people who have already watched the clip, click here.

For more punditry on the matter, click here, here, here, and here.

Here's how to tell if you're about to get some good 'ol fashioned lovin' from the TSA:

1. You hear people saying weird and wacky things to you.

2. Every airport official you meet tells you how you've been selected for some "special screening".

3. Ticket counter agents take a highlighter to your boarding pass, thusly:

So my wife and I flew from JFK to Houston today via JetBlue, which was great. Flight was smooth ... yadda, yadda ... no problems.

Problem was ... at JFK.

My wife and I pulled up to the terminal and were fully prepared to drop our baggage at JetBlue's curbside check-in. But were immediately informed by the agent that checking in curbside was in fact not going to be an option for us.  Turns out, we were on the TSA's selectee list.

"Wuzzup with that?" I asked the agent; and I quote: "It means that you share a name with someone who has done something bad."