Dell's Hell Turns Swell

admin — Mon, 08 Jan 2007 09:40:07 -0800

Talk about a meaningful turn of events.

In the summer of 2005, Jeff Jarvis of Buzz Machine began the now famous Dell Hell thread; where he relentlessly (tho deservingly) attacked Dell for its then abominable approach to customer service.

Cut.

A year-and-a-half later, on its Direct 2 Dell blog - Dell offered these words to their customers:

We are making efforts to be more forthcoming. We entered the blogosphere in part to take on negative issues. Will we make more mistakes along the way? Sure, but we are listening and learning as we go. In fact, the blog is all about those conversations, and it's why I'm recognizing this debate that goes on about and around us.

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Dell's Hell Turns Swell

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