via TV Week

Today's younger viewers in the 18-to-39 age group regularly watch TV on an on-demand basis, with some watching TV programming only on their computers. Within seven years, that generation probably will consume 80 percent of its TV on-demand via broadband, DVR, iPod or VOD, said Kaan Yigit, analyst with Solutions Research Group in Canada, which issued the report "Digital Life America" to its TV network and studio clients last week. The report is designed to help them understand how TV viewing behaviors are changing.

via CNET News

More U.S. teachers are using national and international online-news sites in the classroom, leaving behind newspapers that fail to grasp the Internet's importance in trying to reach students, a study found.

Fifty-seven percent of teachers use Internet-based news in the classroom with some frequency, said the study, which was based on a survey of 1,262 teachers in grades 5 through 12 in the fall of 2006 and released on Monday by the Carnegie-Knight Task Force on the Future of Journalism Education.

That compares with 31 percent for national television news and 28 percent for daily papers. Local television news, at 13 percent, was at the bottom of the list, the study found.

Linked Intelligence, Me Likey Your Boilerplate

Lost Remote, Bill Gates Say: TV Not Otay

Micropersuasion, You Shall (NOT?) Delete Thy Comment

The Long Tail, Record Label Hissy Fits

Lost Remote, Late Night News Blows & So Will The Cost of Yappin' On Your New iPhone

Communications Overtones, Living Your 2nd Life

Buzz Machine, On Defending Thyself

via The New York Times

Lorne Michaels, the creator and executive producer of “Saturday Night Live,” cautioned in an interview that the strategy of treating Internet users to the equivalent of an authorized “director’s cut” of his late-night show “will be the exception” going forward.

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Can't say I'm following the logic of actively depriving an eager, ready-made audience on the new network!?!?!?? What am I missing?

Click here to view the release covering today's mindshare rankings.

Click here to read the full blog post.

Click here to see a chart of how the traditional NY media stack up against one another.

Click here to see a full composite sketch of how the NY media stacks up against some newer competitors.

Measuring Mindshare On The New Network

Reality is, you need not be a major media network to achieve major mindshare on the web.

The playing field is leveling at an exponential clip, as the costs of content production, consumption and distribution approach zero - and as the media formats converge. On the new network (aka the Internet) the reach of every media outlet - new and old - is in play; marketshare is no longer as safe as it used to be.

Uhh, this idea = LAME-O! I've got two words (and hyphenated ones, at that) for network tv execs who think this is the answer to their woes: BUH-BYE!

I'll admit it. There's some weird satisfaction happening in watching the mainstream media outlets collapse - one by one by one. It's a work in very fast progress. And Bob Garfield over at Advertising Age recently offered this latest doomsday analysis of your local tv news.

[Local broadcasters depend on two things for the bulk of their revenue: ad inventory allotted to them within network shows and their ads on local news and the prime-access that follows. But rapidly shrinking network audiences will soon devastate prime-time ad revenues, and local cost-cutting will decimate local news budgets, starving the goose that lays the golden egg.

For diversity of opinion, I decided to ask the Recovering Journalist, Mark Potts, what he thought of WNBC's pre-release strategy. And here's what he had to say:

[I think WNBC's strategy is terrific. There's no magic in holding something like that til Sunday when it can reach a wider audience through an earlier stream/podcast. This comes up in the print world a lot--or at least it used to: Is it OK to put material online before it's published in print. The answer is yes, and in fact, if anything, it increases the audience. Hopefully, they're also streaming/podcasting their other public affairs shows (are there any left?) as well. The audience likes to get their information in different ways, and the WNBCs of the world serve that by providing the content in as many different formats as possible.]